Advertising, Social Epistemic, and Argumentation in the Composition Class

Brian Turner

doi:10.58680/tetyc19983847

ISSN: 0098-6291
E-ISSN: 1943-2356

Advertising, Social Epistemic, and Argumentation in the Composition Class
Author(s): Brian Turner
Source: Teaching English in the Two-Year College, Volume 25, Issue 1, Feb 1998, p. 25 - 33
DOI: https://doi.org/10.58680/tetyc19983847
- Published online: 01 Feb 1998

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Abstract

Makes a case for using advertising as the common subject matter in a composition course, and for analyzing advertisements as a means of teaching argumentation. Discusses seeking a social-epistemic curriculum in the heterogeneous writing class. Shows why the close analysis of print advertisements provides an ideal opportunity to discuss questions of what constitutes a good claim.

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1998-02-01

2026-06-10

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Article Type: Research Article

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Advertising, Social Epistemic, and Argumentation in the Composition Class

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