Examining Digital Literacy Practices on Social Network Sites

Young adults represent the most avid users of social network sites, and they are also the most concerned with their online identity management, according the Pew Internet and American Life Project (Lenhart, Purcell, Smith, & Zickuhr, 2010; Madden, 2012). These practices represent important literate activity today, as individuals who are writing online learn to negotiate interfaces, user agreements, and personal data, as well as rhetorical situations. Examining the social, technological, and structural factors that influence digital literacy practices in online environments is crucial to understanding the impact of these sites on writing practices. Applying Brooke’s (2009) concept of an “ecology of practice” to writing in digital environments, this article examines the digital literacy practices of one undergraduate student through his self-presentation strategies. In considering the roles that social network sites play in individuals’ literacy and identity practices, writing researchers and educators can better understand the literacy practices that students engage in outside of the classroom and the experiences they bring to their academic writing.