Scrutinizing the Cybersell: Teen-Targeted Web Sites as Texts

Darren Crovitz explains that the explosive growth of Web-based content and communication in recent years compels us to teach students how to examine the “rhetorical nature and ethical dimensions of the online world.” He demonstrates successful approaches to accomplish this goal through his analysis of the selling techniques of two Web sites targeted to a teen audience and his description of a project in which team members devise ways to teach students to consider the language and design elements of a selected site.