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Volume 87, Issue 1
  • ISSN: 0013-8274
  • E-ISSN: 2161-8895


Starts with a macro or global analysis of television, leading into an examination of how media (television and commercials in particular) functions at a micro or personal level. Proposes ways these issues can be transformed into challenging and meaningful curricula that teach students to engage in critical evaluations of the content and broader implications of commercial advertisements.


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  • Article Type: Research Article
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