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In this essay, I build on current work in rhetorical genre theory to read a historical genre for the affective uptake(s) it generates. Medically authored child-rearing advice literature developed as a genre in Britain between 1825 and 1850; this new genre instantiated anxiety as the central affect of middle-class maternal subjectivity. This rhetorical genre analysis both extends our understanding of this period and the history of motherhood; it also contributes to the developing affective turn in rhetorical genre studies by offering a way to begin reading for affective uptakes.