The Pop Warner Chronicles: A Case Study in Contextual Adaptation and the Transfer of Writing Ability

In this case study, an accomplished academic writer struggles to produce very brief game summaries for a local newspaper as part of the service requirements to his son’s community football team. An analysis of his experience demonstrates the universal challenge of transfer regardless of prior knowledge or meta-awareness of rhetorical strategies for writing in new or unfamiliar settings and argues for a more nuanced understanding of existing ability, disposition, context, and genre in the deployment of knowledge for writing.